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    Squishmallows feature on ITV’s This Morning

    Squishmallows have been one of the collectible crazes of 2019 and their popularity was compounded after appearing on ITV’s This Morning in a round-up of their Best Toys for Christmas...

    MadeForMums Toy Awards 2019: winners announced!

    Squishmallows have been announced the MadeForMums Silver Award for Best Soft Toy 2019. Squishmallows have been one of the collectible crazes of 2019 and their popularity is set to go ...

    Loved By Parents - Platinum Award winners 2019

    A fantastic 2019 continues for Squishmallows, being selected as the Loved by Parents Platinum award winner in the Best Doll/ Soft Toy category.

    Squishmallows spotted on Coronation Street

    Squishmallows from Hexbug have been popular this year due to their popularity among kids and adults alike. The cast of Britain’s most famous cobbled street seem equally fond of the latest collectib ...

    Squishmallows availability and news

    The latest UK and Europe availability, and future release news will be updated here, along with official retail outlet information.

    Why Plush Toys Are Important for a Child’s Development

    Do you remember your favourite childhood toy?

    Whether it was a teddy, a doll or even a cuddly octopus, that connection between you and your best friend bridged the gap between reality and a ...

    Fun Ideas for Kids on Long Car Journeys

    How to keep the whole family entertained on those long car journeys…

    “Are we there yet?” - the first of many signals that it’s going to be a long journey. For those hours in between quiet n ...

    7 At-Home Ideas for Rainy days

    It’s raining, it’s pouring, but these fun ideas for kids are far from boring.

    When the sun shines - it’s easy to keep the kids entertained. However, the British weather isn’t necessarily th ...

    Squishmallows Care

    Essential care information and tips to help keep your kids well loved friends fresh and squishy


    Online Safety for Parents & Kids

    Tips and advice for keeping your kids safe online.

    When it comes to the internet, it’s a big world out there, which can be both good and bad. As parents, the safety of our kids is number on ...

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