Loved By Parents - Platinum Award winners 2019

Loved By Parents - Platinum Award winners 2019

A fantastic 2019 continues for Squishmallows, being selected as the Loved by Parents Platinum award winner in the Best Doll/ Soft Toy category.  

Created by US toy manufacturer Kellytoy, the plush collectible has a soft marshmallow-like texture with polyester, making the characters soft and squishy. 

Over 30 Squishmallows characters have launched to a phenomenal reception in the UK so this year. Three different sizes are available from backpack clip on's to Jumbo 16" characters, with new collections and sizes set to be released throughout 2020.  

Squishmallows are available in major UK toy retailers including Smyths Toys, Clintons, The Entertainers, and at which also features activities for children and downloadable adoption certificates and colouring sheets.


The Loved by Parents Awards is one of the largest and most trusted parenting awards programme’s worldwide. A full list of 2019 winners is available here-

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